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Geodemographics and the Social Sciences

Date: Thursday 22 March 2007, 10.15-3.45pm

Location: ICOSS, University of Sheffield

Workshop Organisers: Mark Birkin (University of Leeds), Dan Vickers (University of Sheffield), Martin Callingham (Birkbeck College), Alex Singleton (University College London), Rich Harris (University of Bristol)

Workshop Content

The workshop will introduce participants to the technique of geodemographics, in which neighbourhoods are profiled to provide a simple measure of the character, similarities, and differences of local areas. Geodemographics is widely used in applied social science, for problems of resource allocation, market research, and population targeting.

The workshop will be suitable for all postgraduates and researchers with an interest in applied social science.

Programme

Workshop sessions:

Geodemographics - Mark Birkin, University of Leeds.

Open Geodemographics: The creation of the Office for National Statistics Output Area Classification - Dan Vickers, University of Sheffield

Geodemographic Analysis: Applications for Higher Education - Alex Singleton, University College London

Geodemographics and the Social Sciences: do the pieces fit? - Rich Harris, University of Bristol

Registration

There is no charge for attending the training workshop and lunch and refreshments throughout the day will be provided. Participants must fund their own travel and accommodation if necessary.

Registration deadline: 15 March 2007

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